Magic Instruments

Magic Instruments

Posted On: April 21, 2016
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Magic Instruments have created a new type of guitar you can play in minutes. When it comes to playing a guitar, there are no real shortcuts to becoming a master musician. Startup Magic Instruments with the help of design firm Ammunition, wanted to change that with the ‘MI guitar’. The new kind of instrument lets anyone be musically expressive and play their favorite songs with little to no training.

A modern spin on a classic guitar silhouette, the ‘MI guitar’ incorporates software to simplify the playing process with an easy-to-use button-based fingerboard.

Ammunition’s challenge was to take this new interface and create a design that reflects the experience and feeling of playing a traditional guitar, while still conveying the digital vitality of the device.

The strings on the ‘MI guitar’ don’t need tuning, so their was no need to implement a bridge or tuning pegs. The design team highlighted this by making the bridge almost invisible, creating the illusion that the strings disappear into the guitar body.

The neck of the guitar continues into the bridge, creating a single connection point for strumming and changing chords. The only front face, aluminum knobs give the ‘MI guitar’ to match a similar experience to a piece of modern technology rather than a classic musical instrument.

It’s easy and intuitive to improvise, jam, or compose good-sounding original music, because we use principles of music theory to organize the fretboard and give you choices that sound good.

If you are a songwriter, you can use the MI Guitar as a MIDI controller, and integrate it with your existing songwriting software, or your DAW (Digital Audio Workstation), such as Apple GarageBand, Apple Logic Pro, or Ableton Live.

Together with Y Combinator and Highway1, Magic Instruments created an Indiegogo campaign to help fund manufacturing with plans to ship by early 2017.